Inside the Legacy: How Gerald Charles Is Redefining Swiss Watchmaking One Icon at a Time

“ In 2025, Geneva Watch Days continues to affirm its place as the premier showcase for haute horlogerie—where legacy, innovation, and craftsmanship converge. When investing in a high-end timepiece, discerning collectors should consider three essential pillars: aesthetic originality, mechanical excellence, and brand provenance. These elements not only define the watch’s intrinsic value but also its enduring cultural significance.”
— Joseph DeAcetis, Editor at StyleLujo.com and Professor at the Fashion Institute of Technology