Moncler’s Frosty Revolution: Why Gen Z Is Melting the Old Rules of Luxury Fashion
“Luxury menswear must wake up to the evolving standards of a new generation. Gen Z isn’t buying legacy—they’re investing in authenticity, adaptability, and values-driven design. As a global audience reshapes the fashion narrative, heritage brands must lean into innovation: think hybrid silhouettes, thoughtful function, and emotional color palettes. This is a call to action—evolve the icons, embrace flexibility, and craft garments that speak to culture, not just commerce.” — Joseph DeAcetis, Editor of StyleLujo.com and Menswear Instructor at the Fashion Institute of Technology
