Luxury Goes Feline: Choupette Takes Over Hublot’s Big Bang 20th Anniversary in the Most Unexpected Campaign Yet
There’s something exhilarating about witnessing luxury break its own rules, and Hublot’s Big Bang 20th Anniversary campaign does exactly that—by casting Choupette, fashion’s most famous feline, as its unapologetic star. It’s a bold, unexpected move that encapsulates the spirit of the brand—fearless, playful, and radically individual. This campaign isn’t just about timepieces; it’s about rewriting the definition of luxury itself, proving that true icon status is about confidence, attitude, and a willingness to defy expectations. In an industry where tradition reigns, Hublot’s choice to center its story on a cat that doesn’t even wear a watch speaks volumes about the evolution of high fashion, high horology, and the power of a cultural phenomenon. This isn’t just marketing—it’s a moment.
