FRAME 2025: The California-Cool Brand Redefining American Menswear—With Global Gen Z in Its Sights

FRAME 2025: The California-Cool Brand Redefining American Menswear—With Global Gen Z in Its Sights

As a menswear expert and professor at the Fashion Institute of Technology, I’ve watched FRAME evolve from a niche denim label into one of the most quietly influential American fashion houses of our time. Launched in 2012 by Jens Grede and Erik Torstensson in Los Angeles, FRAME quickly gained traction for its European tailoring sensibility…


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Michael B. Jordan Just Changed the Game with GAP — Here's Why Everyone's Talking About It

Michael B. Jordan Just Changed the Game with GAP — Here's Why Everyone's Talking About It

Michael B. Jordan and GAP: A Cultural Power Move When the news dropped that Michael B. Jordan would be collaborating with GAP, the internet lit up. This isn’t just another celebrity-brand pairing. This is a strategic alignment of cultural impact, modern masculinity, and streetwise sophistication — all wrapped in GAP’s timeless American aesthetic. For a…


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