FRAME 2025: The California-Cool Brand Redefining American Menswear—With Global Gen Z in Its Sights
As a menswear expert and professor at the Fashion Institute of Technology, I’ve long admired FRAME for its ability to balance timeless design with cultural relevance—and the Summer 2025 menswear collection is a masterclass in that evolution. Founded in Los Angeles in 2012, FRAME began as a denim disruptor and has since matured into a full-scale American fashion house, championing sustainability, refined craftsmanship, and a distinctly West Coast ease. This latest drop sharpens the brand’s focus on Gen Z’s appetite for elevated basics—lightweight cashmere crewnecks in serene hues, precision-cut polos in breathable piqué, oversized denim with vintage soul, and tonal suede outerwear engineered for summer nights. In a moment where American-made apparel is resurging due to global trade constraints, FRAME proves that style and responsibility can walk hand in hand—creating jobs, reducing carbon footprints, and most importantly, redefining what modern luxury looks like for the next generation.
Michael B. Jordan Just Changed the Game with GAP — Here’s Why Everyone’s Talking About It
n a bold move signaling its cultural comeback, GAP has tapped Michael B. Jordan—one of Hollywood’s most influential actors and a modern style icon—for a groundbreaking collaboration that blends heritage with relevance. Known for his powerful performances, sharp business instincts, and unwavering authenticity, Jordan brings a new level of depth and global appeal to the iconic American brand. This partnership isn’t just about fashion—it’s about storytelling, identity, and redefining what it means to be a leading man both on screen and in the world of menswear.
