The Domino Effect: How TOD’S is Rewriting Luxury Fashion for Gen Z
As the menswear editor of StyleLujo.com, I’m always on the lookout for moments in fashion that not only celebrate heritage but also speak to the needs and desires of today’s generation. TOD’S has struck a powerful chord with The Domino Effect campaign, blending the rich legacy of Italian craftsmanship with the bold, expressive energy of Gen Z. With the introduction of the sleek Domino Bag and the collaboration with model Vittoria Ceretti, TOD’S has redefined what luxury means in 2025 — making it accessible, stylish, and deeply personal for the modern consumer. It’s a perfect balance of tradition and innovation, and I can’t think of a more exciting way for TOD’S to engage a new generation while staying true to its iconic roots.
