Tod’s Reinvents Luxury with Digital Passports: A Sneak Peek into the Future of Fashion!
od’s is stepping into the future of luxury with the launch of the My Gommino Digital Product Passport (DPP), a groundbreaking initiative that merges traditional craftsmanship with cutting-edge technology. Through a partnership with Aura Blockchain Consortium and Temera, Tod’s is offering a personalized, traceable experience for customers of its iconic driving shoes. Each pair of My Gommino now includes an embedded NFC chip, allowing owners to verify authenticity, trace the product’s journey, and access exclusive content about the artisans behind the craftsmanship. Beyond this, the DPP enhances the customer experience with personalized in-store perks, extended warranties, and VIP access to exclusive events. By embracing blockchain, Tod’s is not just ensuring product authenticity but offering a transparent and immersive journey that connects consumers more deeply with the brand’s rich heritage and luxurious offerings.
