Denim Revolution 2025: What’s New, What’s Now, and Why Jeans Will Never Go Out of Style
Denim’s story is one of transformation, from its humble beginnings as durable workwear for miners in the 19th century to becoming a global fashion staple. Popularized by Levi Strauss and Jacob Davis in 1873 with their riveted “waist overalls,” denim’s rugged appeal expanded over time, gaining iconic status through Hollywood rebels like James Dean and Marlon Brando. From the advent of the “Canadian tuxedo,” sparked by Bing Crosby’s all-denim ensemble, to its innovative role in criminal forensics and sustainability efforts, denim has continually evolved, cementing itself as a symbol of style, functionality, and cultural significance.