Bally SS25: A Bold Fusion of Swiss Heritage and Desert Exploration That Will Ignite Your Imagination
Bally’s Spring/Summer 2025 collection is an exploration of Swiss heritage through a bold lens, captured in the striking desert landscape of Palm Springs. Shot at the iconic Frey House II, designed by Swiss architect Albert Frey, the campaign reflects a blend of tradition and innovation, where Swiss symbols and modern artistry intersect. Creative Director Simone Bellotti’s Counterpoint 3 collection subverts expectations with its Dadaist-inspired designs, capturing the power of light and shadow. This daring collection, set against the desert’s raw beauty, marks a new direction for Bally, embracing craftsmanship and creativity while appealing to the adventurous spirits of Gen Z and Gen Alpha.
