Back to Campus: The Evolution of American Collegiate Fashion and Nautica’s Fall 2024 Collection

As students prepare to return to campus, the intersection of fashion and academia once again takes center stage. In this feature, we explore the historical impact of collegiate style on American fashion, from the rise of preppy classics to the countercultural movements of the 1960s. We then shift focus to Nautica’s Fall 2024 collection, where the brand’s rich legacy is revitalized through a dynamic campaign featuring elite gymnast Livvy Dunne and star wide receiver Luther Burden III. With a commitment to sustainability and timeless design, Nautica’s latest offerings ensure that students not only stay on trend but also embrace the enduring spirit of campus fashion.