Why Luxury Brands Collaborate With Top Artists Accompanied By Global Appeal
There are various reasons why fashion brands choose to curate a relationship with artists. Naturally, a company hires a compatible artist whose approach to creativity aligns with the brand’s mission and vision. And, on the flip side of the coin, artist management companies will reach out to fashion brands and provide sponsor incentives -that just might solidify a healthy collaboration. In truth, it is an artist’s global appeal and world concert tours that appeal to a fashion brand’s marketing team.