Messaging And Marketing Automation: Here’s How Luxury Brands Are Hacking Growth In A New Customer Era
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Like everything living thing, growth occurs in all facets of human endeavor. This growth is a result of change across systems and sectors. The marketing mix that worked for luxury brands in the past is certainly not the same for today’s customer era. In a word, the nature of consumer needs has changed. In response to this, the marketing efforts are increasingly geared towards addressing the real needs of the target audience. The emphasis has moved from product features to how these features address the needs of the target audience. By doing this, luxury brands like Gucci and Chanel are able to appeal to the emotions and desires of the audience, especially on the luxury side of things.
Ralph Lauren: A Virtual Store Experience That Will Change Shopping Forever
RALPH LAUREN REINVENTS THE HOLIDAY SEASON WITH A DIGITAL-FIRST APPROACH. This holiday season, Ralph Lauren is focused on pivoting their approach. Given the nature of the world people are living in now, Ralph Lauren is re-thinking the global its holiday strategy by creating a holistic, digital-first approach— to bring the season to life in a unique, heartfelt and innovative way. The brand has launched first-to-market Snapchat logo scan feature for apparel to create a series of unique virtual programs across all touch points to engage consumers in new ways during the Holiday Season and beyond.
Crafted With Cutting-Edge Material Outerwear Takes On A New Role
The men’s and women’s outwear scene has certainly come a long way in the past few years with young and ambitious designs paving the way for technically advanced fabrics that balance design innovation. Sure, there are still conservative options where consumers wish to remain cautious, and rightly so, but with so many new options, the outerwear market sector has become a style wonderland with a myriad of choices both high and low. Outerwear brands and advanced technology have long joined forces to demonstrate the power of creative energy in collaboration which opens news doors for the creative force to flourish. Without a hint of regret, current product offerings seemingly challenge fixed ideas resulting in sports heritage and versatility.
